“To become an international, national and local tourist destination of the highest level, with heavenly beaches, excellent beach clubs, rich in culture and history, ideal for sports, lively, active and focused on well-being and eco-sustainability, both for tourists and for locals all year round, also attracting an exclusive clientele, particularly for the beaches, dining, shopping and unique cultural experiences.”
The world is at your fingertips in a fraction of a second via the internet. Information about each city and country is easily available. However, the potential visitors we are interested in don't look for cities first, they look for activities that appeal to them. This is our brand, as has happened in many other places with similar prerogatives in other areas of the world.
The Riviera Cristallina will stand out from the rest, it will be known for its promise and we will make it worth the trip here to visit.
It will evoke emotions, convey feelings and arouse a desire to spend time here.
Place of life, the Riviera Cristallina, both in summer and in winter, will be a place where people will want to spend time. They will feel safe, welcome and "alive".
It's a feeling we want every visitor to have.
1. Differentiation
2. Perception
3. Logos and slogans are not brands
4. Focus groups? no.
5. Evoke emotion
6. Great brands are built on the product
7. You never "launch" a brand
8. Branding with public approval? No.
9. Build your brand on feasibility
10. Brands are built on word of mouth
We are in the development stage. We are working so that we can fulfill the promise of our brand..
We are building our Brand on feasibility, creating an attractive tourist destination, with unique natural attractions and adding culture, history and gastronomy, we will make the Riviera Cristallina an attractive destination for both visitors and locals.
To do this we have created a structure headed by a Brand Leadership Team, from which various committees are born, among which the most important are:
Product Development, Funding, Outreach, Review, Festivals and Events.
1. The Brand Development Team
2. Education and dissemination
3. Identification of markets
4. Feedback analysis and market research
5. The Brand Leadership Team
6. Product Brandbank development
7. The brand promise
8. Design the look and feel of the brand
9. Creation of the action plan
10. Making something happen
11. Keep up the enthusiasm
12. Tell the World
13. Review the plan
As we go forward we move from the development phase to the marketing phase, in which we will begin to project the Riviera Cristallina in the world as a great destination.
We will not launch the Brand, “fame is earned, good or bad.”
It will take a few years to fully realize the positioning of the brand, so it will be an organic launch, it will be what people say about the Riviera Cristallina in the media and by word of mouth. We will launch specific projects and activities, but not the brand.
Create important economic benefits related to tourism throughout the year.
Making the Riviera Cristallina a destination for tourists and locals all year round.
Making the towns of the territory the central meeting place for locals within a radius of approximately 50 km, all year round.
Increase the value of the properties of the participating municipalities.
Increase the vitality of countries' business activities.
Allow festivals and events to take place all year round.
Add cultural depth to the community.
Make the area feel safe, comfortable, clean and modern.
Improving the appearance of participating municipalities.
Increase revenue for property owners and companies investing in this project.
We follow a very precise and detailed document that includes a big “to do” list.
We have developed a 13-step process that will lead us, as already happened in other projects, to a 100% success rate
A list of precise directives, each with its own user manual.
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